Russells are proud to announce that we have received two prestigious honours at the New Holland 2025 Dealer Awards: Combine Dealer of the Year and Customer Experience Dealer of the Year.

Being named Combine Dealer of the Year for the second consecutive year reflects our ongoing commitment to the product, demonstrated through our expertise, product knowledge, sales performance, and the strong support we provide to our customers.

David Hirst, Group Combine Sales Manager at Russells, said: “We are delighted to have been named Combine Dealer of the Year three out of the past four years. This is a testament to the entire team, from sales through to aftersales support. We understand the privilege of supplying such a premium product to our customers.”

The Customer Experience Award recognises Russells’ commitment to supporting our customers throughout their entire journey with us—from sales and service to parts. We strive to consistently deliver outstanding service across all areas of the business, providing fast solutions and a strong understanding of our customers’ needs.

Paul Russell, CEO of Russells, dedicated this award to the team: “Receiving the Customer Experience Award reflects the dedication and passion shown across the Russells group. I would like to thank the entire team for continually striving to provide the best customer service, day in day out.”

Congratulations to everyone involved in these achievements. We look forward to building on this success in the 2026 season ahead!