Paul Russell

Russells has been serving and supporting farmers and agricultural communities throughout Yorkshire and many other parts of the United Kingdom for more than 100 years.

Russells was founded in 1849 by talented Blacksmith George Russell who designed and developed an award-winning range of horse drawn seed drills.

In 1921 Russells became a private limited company and for the next 65 years manufactured, marketed and sold an impressive array of farm machinery alongside many other renowned multinational manufacturers tractors and harvesters. Nowadays Russells encompasses ten agricultural and two groundcare depots representing more than 100 industry leading brands. Our dedicated teams can be found throughout Yorkshire, Nottinghamshire, Derbyshire, Leicestershire and Northamptonshire.

We are currently one of the largest New Holland dealers in the UK and have won many prestigious awards over the years including New Holland Dealer of the Year in 2017, 2018, 2020, 2021 and 2023.

Brands we Represent

Agricultural Machinery – We offer an extensive range of equipment across our ten dedicated agricultural depots for farmers, small holders and contractors. Our main franchises include, New Holland, Manitou, Vaderstad, Pottinger, McHale, McConnel, Kongskilde, KRM Spreaders, Stewart Trailers, as well as Shelbourne Reynolds, Hustler, Mzuri, Dal-Bo, Nugent, Hi-Spec, Hardi, MacDon, Degenhart, Sulky, LWC, Lynx, Quicke, Shaeffer, and Walter Watson.

Groundcare Machinery – We provide a vast range of groundcare machinery to councils, contractors, wildlife parks, corporate clients, and high-profile sports teams including Leeds Utd, and Leeds Rhinos.     

Construction Equipment – We also specialise in many well-known construction equipment manufacturers including Takeuchi, Manitou, Red Rhino crushers, New Holland skid steer loaders, and Nugent plant trailers.

Tractor Accessories –  Tractor linkages for both trade and customer sales – We are the UK distributors for New Holland Degenhart front linkage and P.T.O systems.  – They are compatible with many other tractor brands including Case IH, Claas, Fendt, Kubota, Landini, McCormick, Massey Ferguson, Valtra, and Zetor.

Garden Equipment – We offer an extensive array of domestic garden machinery from manufacturers such as Honda, Stiga, Stihl, Atco, Kress, Westermann, and Dirt Driver. – These products are available online and through our dedicated depots at Cubley and Boroughbridge.

Locations of our Depots >


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    Our History

    Company founded by George Russell. Blacksmiths and foundry set up to produce horse drawn ploughs, harrows and seed drills at Great Edstone.

    George Russell wins a major award for his 11-coulter seed drill at the inaugural Ryedale Show.


    George Russell wins a coveted silver medal at the Great Yorkshire Show for an improved seed coulter design.

    George Russell moves his business to Kirkbymoorside and renames it the Yorkshire Patent Drill Co. This would remain Russells headquarters until 2008.


    The business is renamed T.B.Russell and Co, and is now run by George Russell’s son Thomas Brewster Russell.

    The Russell family begin selling off small farms they own to invest in their agricultural machinery manufacturing business.


    Realising the potential of the business and the innovative agricultural machinery being produced T B Russell and Co receives financial backing from the Shaw and Slinsgby families.

    T B Russell and Co becomes a fully incorporated private limited company focusing on the design and manufacture of agricultural machinery and garden tools.


    Introduction of their award-winning patented land wheel driven root thinner which would become one of their most successful products.

    T B Russell and Co is renamed Slinsgby, Russell and Brown to reflect significant investment from the Slingsby and Brown families during the Great Depression.


    Slinsgby, Russell, and Brown become dealers for Massey Harris equipment, Harrison, MacGregor and Guest equipment.

    Slinsgby, Russell, and Brown sell their first tractor, the Ferguson Brown Model A.


    Slinsgby, Russell, and Brown become agents for David Brown tractors. They would remain David Brown dealers until 1984.

    Slinsgby, Russell, and Brown set up a joint agreement with the Harvest Saver Implement Co to distribute Russell products throughout the UK.


    Paul Russell’s grandfather George Ellerker Russell takes over as managing director.

    The company is renamed Russells (Kirbymoorside) Ltd following changes to the business’s structure.


    Russells (Kirbymoorside) Ltd begin manufacturing a range of elevators for agricultural and industrial use.

    Russells (Kirbymoorside) Ltd begin manufacturing a range of accessories, and implements for the Allis Chalmers Model B tractor.


    Russells (Kirbymoorside) Ltd are now agents for Fordson, Ferguson, Allis Chalmers, Nuffield and David Brown tractors.

    Russells (Kirbymoorside) Ltd develop further new products including steerage hoes, trailers and forestry ploughs.


    In conjunction with David Brown, Russells (Kirbymoorside) Ltd develop a range of cotton and ground nut planters for export to territories in South America and Africa.

    Russells (Kirbymoorside) Ltd introduce a self-propelled root cutter for upland livestock farmers.


    Russells (Kirbymoorside) Ltd introduce a new award-winning root gapper.

    Russells (Kirbymoorside) Ltd introduce a range of adjustable drawbars to fit tractors manufactured by David Brown, Ferguson, Fordson and Nuffield.


    Russells (Kirbymoorside) Ltd introduce an award-winning precision spacing drill designed for planting sugar beet.

    Russells (Kirbymoorside) Ltd begin selling the British built Massey Harris 726 combine harvester and 701 baler.


    Russells (Kirbymoorside) Ltd start producing their precision unit seeder under licence for Massey Ferguson. The deal remained in place until 1966.

    Russells (Kirbymoorside) Ltd develop a 15-coulter drill for use on a 70 inch or 80-inch-wide Howard rotavator. Howard would market the combination drill as the Rotaseeder.


    Paul Russell’s father John Howard Russell takes over as managing director.

    Russells (Kirbymoorside) introduce a new range of award winning elevators beginning appropriately with the Model 70.


    A revamped version of David Brown’s Hurricane forage harvester is introduced by Russells (Kirbymoorside) Ltd.

    Russells (Kirbymoorside) Ltd introduce a range of bale handling equipment to suit the flat eight system. This includes the 8 Former bale sledge, 8 Bale Fork flat eight bale grab and the 40 Bale Carrier.


    Russells (Kirbymoorside) Ltd introduce the 3-D Tool Carrier, designed as the natural successor to the David Brown 2-D. The 3-D was aimed at specialist root crop growers, and won an R.A.S.E silver medal at the 1982 Royal Show.

    Russells (Kirbymoorside) Ltd become Ford Tractor dealers which would lead them onto becoming one of the largest New Holland tractor dealers in the UK.


    Russells (Kirbymoorside) Ltd begin developing a dealer network by taking over Croft & Blackburn Tractors and Neasham Tractors.

    Russells (Kirbymoorside) Ltd build their first new sales depot at Burneston near Bedale in North Yorkshire.


    Due to the rising costs of raw materials and a recession gripping UK agriculture at the time Russells (Kirbymoorside) Ltd decide to cease manufacturing their own equipment.

    Instead, they focus on becoming agents for many other well-known manufacturers at the time including Dowdeswell, Fraser, Vicon and Sanderson.


    Russells (Kirbymoorside) Ltd acquire New Holland dealer Platts-Harris Northallerton depot.

    Paul Russell becomes the 5th generation of the Russell family to become managing director of the company.


    Russells (Kirbymoorside) Ltd acquire Ralph Yates and Son’s agricultural machinery division at Malton.

    Russells (Kirbymoorside) Ltd acquires Platts-Harris Epworth, and Selby depots.


    Russells (Kirbymoorside) Ltd establish a specialist ground care business after taking over K & M Mowers of Hull. Depots are opened at Gilberdyke and Rotherham.

    Russells (Kirbymoorside) Ltd move to a new purpose-built headquarters near Malton.


    Russells (Kirbymoorside) Ltd acquire New Holland dealer Hallmark Tractors in Derbyshire.

    A new depot is opened at Rothwell in Northamptonshire and the business is renamed The Russell Group and Hallmark Tractors ltd.


    A new depot at Leyburn is opened to support customers in the far reaches of the Yorskhire Dales.

    A new state of the art depot at Cubley is opened.


    A new satellite parts, and machinery collection depot is opened at Darlington.

    Platts-Harris Tuxford and Darley Dale depots are acquired.


    Russells celebrate their 100-year anniversary. A special edition silver liveried New Holland T6.180 is commissioned and a Russell 3-D tool carrier is restored to mark the occasion.

    The company changes its name from the Russell Group and Hallmark Tractors Ltd to Russells Ltd.


    Russells acquire New Holland dealer R.E.S Tractors in Leicestershire.

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    Russells has been serving the Yorkshire farming community since 1849 when George Russell the son of a blacksmith began designing and manufacturing horse drawn ploughs, harrows, and seed drills at premises in the Village of Great Edstone.

    For the next 137 years the Russell family would be involved in the development, design, and manufacture of award-winning farming machinery, and would work with many leading multinational manufacturers during this time. Russells equipment would gain a strong following throughout the UK and the rest of Europe, whilst they also developed products for export territories in South America, and Africa during the 1950s and 1960s.

    At the heart of their success was their family run foundry and headquarters at Kirkbymoorside which would remain their home for 118 years between 1890 and 2008. When Russells chose to cease manufacturing their own equipment in October 1986 they began to forge exciting new relationships with many well-known machinery manufacturers. This led to Russells expanding their dealer network, and coverage throughout the whole of Yorkshire. Nowadays Russells is run by fifth generation family member and managing director Paul Russell who has been at the helm of the business since 2003.

    In 2008 Russells moved to a new headquarters on the outskirts of Malton, and has since become one of the largest New Holland dealers in the UK. In 2021 Russells celebrated their 100-year anniversary since becoming a fully incorporated private limited company.

    At present the Russells dealer network encompasses twelve depots. Ten of these are dedicated to serving agricultural communities throughout Yorkshire, Nottinghamshire, Leicestershire, Derbyshire, and Northamptonshire. The remaining two sites, are specialist ground care depots situated at Gilberdyke in East Yorkshire, and Rotherham in South Yorkshire.

    Russells currently represents in excess of 150 different machinery manufacturers across its twelve depots. Russells are also heavily involved in community and charity work. They support, promote, and co-sponsor lots of events, and shows throughout the UK. Their dedicated staff regularly organise events such as village fetes, tractor road runs, ploughing matches, and dynamometer days to raise money for charity in their spare time.